Jet TO BERMUDA!
To celebrate JetBlue's 90-minute flights to Bermuda, we partnered with the Bermuda Tourism Authority to create a larger-than-life "hourglass" that released a free trip every 90 minutes.
All participants had to do to win was simply had to scan the on-site QR code on our hourglass and answer one trivia question for a chance to win. When the last grain fell, a winner was announced. A new question (and a new chance to win) was generated every 90 minutes.
The Hourglass
This pop-up included an 8ft timer glass that rotated every 90 minutes and live demonstrating the incredibly short flight time. We leveraged a combination of several digital/tech components to bring this activation to life including a microsite to facilitate a sweepstakes sign up where guests could win a ticket, embedded mobile trivia experiences to learn more about the destination, and an Integrated immersive mixed reality experience transporting people to the pink sands of Bermuda.
ECD: Bryan Barnes
Copy Writer: Naomi Balaba
Producer: Steven Kreuch
Vendor Team: TH Experiential