JETBLUE X Pâté | OOH
JetBlue is a big fan of Boston so to show off some of that home team spirit we partnered with the brilliant illustrator Pâté of some OOH perfect for “Title Town”
We crafted a series of witty, sports-themed illustrations that offered a sporty take on airline travel. Our cleverly illustrated concepts are shown in the form of dual-meaning images that highlight JetBlue's services through sports motifs.
The OOH billboard campaign was displayed around the Boston area in homage to JetBlue's history with the city, as well as referencing its sponsorship of many of the cities major sports teams.
Our fun OOH even found its way onto the official Boston Red Sox spring training truck, where it traveled 1,480-miles to Fort Meyers, Florida carrying all the team’s equipment.
The OOh was such a success we created some for NYC and took over Barclays!
ECD: Bryan Barnes ACD: Clarrisa Dale & Simon Wärme Copy Writer: Naomi Balaba Illustrator: Pâté